History of Nissan

In 1933, the Japanese automobile company Nissan was founded. However, the concern devoted the first years of its existence to the production of cars under the Datsun brand. In 1934, the first passenger car of the brand called Nissanocar was introduced, and in 1935, the first car in the territory was introduced, which was assembled entirely from Japanese components.

During the Second World War, the company switched to the production of buses and trucks, actively developing a new generation of internal combustion engines. At the end of the war, for two years the brand produced small batches of trucks for the occupying forces. After the restoration of the main production facilities, Nissan again began the production of passenger cars. The first of these was a compact Datsun, equipped with only the most necessary options and a reliable gasoline engine of its own assembly.

In 1950, an enterprise was opened for the production of diesel power units for buses and trucks of a number of Japanese brands, including Toyota. After 2 years, an agreement was signed with the English company Austin, which invested heavily in the further modernization of Nissan factories, which led to the start of licensed assembly of Austin cars for the domestic automotive market in Japan in 1953.

However, the key event that determined the further development of the company for years to come happened in 1955, when the Nissan Patrol off-road vehicle was introduced. And one of the features of the frame jeep was the presence under the hood of the first Japanese engine with six cylinders.

In 1958, sales of Nissan cars started in the United States of America. After 2 years, the compact sedan Nissan Cedric was introduced, which was very popular both in the automotive market in Asia and in the United States.

In 1962, the family model Nissan Skyline was introduced, which three years later received a sports modification that defined a new niche in the model range of the Japanese company. In 1966, the Datsun Sunny was introduced, which became Nissan’s best-selling car of the twentieth century, conquering the European car market and receiving a number of awards from the British Automobile Academy. The main advantage of this model was that it was simple and reliable, which European cars of that time could not distinguish themselves with. In 1967, a car for the emperor’s family was introduced, which marked the beginning of the Nissan luxury car series.

After the modernization of the company’s lineup in the 70s of the twentieth year, the management of “Nissan” headed for the increased development of the American automobile market, as a result, the company’s plants were opened on the West and East coasts of the United States. Thanks to a number of factors, including the fuel crisis, economical and inexpensive cars of the Japanese company began to be in great demand on both sides of the ocean.

In 1982, the production of a new family model of the company, the Prairie minivan, began. Two years later, a victory was won at the prestigious Paris-Dakar rally raid, where Nissan Patrol did not leave a single chance to competitors, after which the development of the Terrano compact family SUV, which went on sale in 1986, began. On the wave of success, in 1989, the luxury division of the Japanese brand was founded, called “Infiniti” and presented at that time exclusively in the automotive markets of the United States and Canada.

In 1992, the ultra-compact Nissan Micra was introduced, which was widely used in the automotive markets of developing countries. In 1999, after a long economic crisis within the Nissan company, papers were filed declaring the company bankrupt, but Renault, which joined the struggle for the life of the Japanese brand in time, prevented the closure of the brand. Thus, the French concern bought out a controlling stake in Nissan, becoming not only a technological partner of the company, but also generously replenishing its budget for years to come.

So, many joint models were presented, after which, Nissan engineers began to create universal platforms for cars of different classes. In addition, thanks to the Japanese brand, Renault was able to enter the all-wheel drive market.

Since 2003, the company has introduced many new models of the company that have won a number of awards, but the key moment was the release of the world’s first mid-range crossover Nissan Murano, which became very popular in the US automotive market. In addition, Infiniti used Murano as the base for the FX, which also became very successful in the luxury off-road class. It is worth noting that by 2012, Nissan became the only automaker in the world that has all-wheel drive vehicles of all classes in its lineup, from compact budget to full-size premium. In November 2013, Nissan made a significant contribution to the development of crossovers. It took almost seven years to create a new model for the company, but experts say that the result is worth it.

Nissan car sales are growing every year. At all car dealerships, the company regularly demonstrates more and more new achievements, expanding its lineup with improved modifications and new concepts. One of Nissan’s latest achievements is the Teatro for Dayz, the first car in history to have a full touch-screen dashboard.